Make the cake:
Heat the oven to 350°F for a light metal pan or 325°F for dark, nonstick or glass pan. Grease and flour bottoms and sides of 2 heart shaped pans. If you don’t have a novelty cake pan in the shape of the heart, you can use two 9-inch round cake pans or three 8-inch round cake pans for round cake layers!
Prepare the cake ingredients as directed on the cake mix box.
Divide the batter evenly among prepared pans. Bake 25 to 35 minutes until a cake tester inserted in the center of the cakes comes out clean. Cool cakes for 10 minutes in pans, then carefully remove from pans and cool completely on a cooling rack for about 1 hour.
Make the buttercream:
While the cakes are cooling, blend strawberries and lemon juice in a blender or food processor until fully pureed.
Pour the puree into a small saucepan. Bring the mixture to a simmer over medium heat and cook, stirring constantly, for 10 to 15 minutes until it reduces to about 1/4 to 1/3 cup.
Pour the puree into a heat-proof container and cover with plastic wrap. Cool completely to room temperature or in the refrigerator.
In a large bowl or in the bowl of a stand mixer, beat the butter until light and fluffy. This may take a few minutes. (If your butter was at room temperature, this will take only a few seconds.)
Add the strawberry mixture and mix for 1 to 2 minutes on medium speed until smooth and creamy. Beat in powdered sugar on medium speed 1 cup at a time, beating well after each addition until mixture is smooth.
Add the milk and vanilla; stir to combine. Increase the speed to high and beat for 1 minute more until the frosting is creamy and fluffy.
Assemble cake:
Place the first cake layer on a serving plate, cardboard base, turntable, or cutting board. Frost the top generously with frosting. Top with the next layer of cake; frost the top and sides with the remaining frosting.
If desired, make extra frosting for a crumb coating. You can decorate this cake with chocolate-covered strawberries! I think this cake is easiest to cut and serve with a serrated knife. Store leftovers tightly covered in the refrigerator for up to 3 days.
*To make chocolate covered strawberries: Melt 1/2 cup semisweet chocolate chips and 1 tablespoon vegetable oil in a small saucepan over low heat, stirring until smooth. Dip strawberries halfway into the chocolate mixture, then transfer to wax paper or parchment paper-lined baking sheet. Chill in the refrigerator for 30 minutes to set.