jam-filled toasted hazelnut bran muffins

Oh, these muffins. These jammy, crunchy, bran-y muffins.

The end.

Just kidding. But basically, all you need to know is that these muffins? The ones I just mentioned that are filled with jam and toasted hazelnuts and wheat bran? They’re tasty and you should put them on your personal carb menu soonest (that’s totally a thing, by the way).

Oh, and they’re also filled with I Can’t Believe It’s Not Butter!® Deliciously Simple™ spread. And that, my friends, is why in addition to the jammy, crunchy and bran-y nature of these muffins, they’re also the softest and melt-in-your-mouthiest muffins I’ve ever made. No lie.

jam-filled toasted hazelnut bran muffins

First, a little ditty about this special spread. Things it’s made with: Simple ingredients such as yogurt, canola oil and a pinch of salt. Things it’s not made with: Artificial preservatives. In other words, Deliciously Simple™ is made with ingredients that you recognize, and combined they turn into a creamy, buttery-tasting spread that works well not only in baked goods, but on them.

I’ll be honest: We’re more of a butter family ’round here. But I can definitely see myself also using Deliciously Simple™ as an everyday spread on my toast and pancakes, or in my muffins and quick breads — especially if I want them to turn out super-soft, like these muffins did. Bonus: It comes out of the fridge smooth and spreadable, so you don’t need to wait for it to warm up to spread it on your favorite foods or whisk it into batters. That’s a win right there for me.

jam-filled toasted hazelnut bran muffins

jam-filled toasted hazelnut bran muffins

But back to the muffins. Something magical happens when you fold strawberry jam and toasted chopped hazelnuts into a muffin batter, and that magic is precisely why I downed two of these before I even had a chance to put them away. I mean, do you see that oozy avalanche of warm strawberry jam coming out of the center of the muffin? I just could. Not. Stop. Myself.

As a result, I immediately relegated them to the freezer to avoid eating any more. But I know they’re in there. And there is a slim chance that I can wait until tomorrow morning’s breakfast to eat another one. Or five. I’ll claim it as a survival tactic if I do, considering it’s been in the negative teens and twenties here lately.

jam-filled toasted hazelnut bran muffins

My personal carb menu = these muffins for the remainder of the week. My tummy is already happy about it.

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Jam-Filled Toasted Hazelnut Bran Muffins

  • Author: Girl Versus Dough
  • Prep Time: 25 mins
  • Cook Time: 20 mins
  • Total Time: 45 mins
  • Yield: 12 muffins 1x


  • 1/2 cup whole hazelnuts
  • 3/4 cup unbleached all-purpose flour
  • 3/4 cup whole wheat flour
  • 1/3 cup plus 1 tablespoon wheat bran
  • 1/4 cup granulated sugar
  • 2 teaspoons baking powder
  • 1/2 teaspoon salt
  • 1 1/3 cups milk
  • 1/4 cup I Can’t Believe It’s Not Butter® Deliciously Simple™ spread
  • 2 eggs
  • 3/4 cup seedless jam (I used strawberry, but any flavor will do)


  1. Heat oven to 350 degrees F. Place hazelnuts on a baking sheet. Toast 15 minutes, stirring occasionally, until golden brown and fragrant. Cool, then rub off the skins between two paper towels. Discard skins; roughly chop hazelnuts.
  2. If using a dark or nonstick muffin pan, reduce heat to 325 degrees F (if not, keep at 350 degrees F). Lightly grease muffin pan cups.
  3. In a large bowl, whisk together flours, wheat bran, sugar, baking powder and salt. Add milk, Deliciously Simple™ spread and eggs; stir until just combined. Stir in chopped hazelnuts. Carefully fold in 1/2 cup strawberry jam.
  4. Divide batter evenly among muffin pan cups. Spoon a small dollop of remaining 1/4 cup jam on top of batter in each cup. Bake 20 to 25 minutes until a toothpick inserted in the center comes out clean. Cool 10 minutes in pan, then transfer muffins to a cooling rack to cool completely (you may need to run the back of a butter knife around the muffins to loosen them from the tin).
  5. Serve warm or room temperature with Deliciously Simple™ spread.


Disclosure: This post was sponsored by I Can’t Believe It’s Not Butter® through their partnership with POPSUGAR. While I was compensated to write a post about I Can’t Believe It’s Not Butter® Deliciously Simple™, all opinions are my own.